sealife, food, philosophy
Initially, the sign is a reflection of basic reality
The sign masks a basic reality. The image becomes a distortion of reality.
"Takoyaki-Style Tofu Puffs"
The sign marks the absence of basic reality. The image calls into question what the reality is and if it even exists.
a hot dog cut octopus style
The sign bears no relation to any reality whatsoever; it is its own pure simulacrum.